Jason is the co-founder and CEO of Gapingvoid Culture Design Group, based in Miami Beach, Florida. A serial entrepreneur, most of his business life was spent in the wine business. At age of 24, he created La Crema Winery, from the assets of a bankrupt Sonoma County wine producer, eventually farming nearly 200 acres of vineyard in Northern California.
Later, Jason went on to create Stormhoek, a South African winery, that became an early case study on utilizing social media to create a global brand. For this work, Stormhoek was awarded an AdAge 50, amongst a number of other marketing and winemaking awards.
After teaming up with Hugh MacLeod on Stormhoek marketing, they co-founded Gapingvoid Culture Design Group. The business was very much based upon work done with Stormhoek that demonstrated how it was possible to shift behavior and mindset using unique human centered change techniques.
Gapingvoid was the first company to create end-to-end culture design™ based upon its proprietary Culture Science™ method. The company has assembled a cross functional team of creatives, consultants, writers, marketers, and psychologists all focused on developing new ways to execute and scale human centered change.
Jason believes that work must provide, purpose, connection and meaning, and link individuals to being part of something larger. Moreover, a business’s success or failure hinges on how well they meet those needs
Gapingvoid serves a variety of enterprise, mid-market, higher education and government clients including, AT&T, Microsoft, Genentech, Zappos, USC, USAF, MIT, and the US Department of Defense.